Thursday, February 28, 2013

Telecommuting Trials

          Marissa Mayer, Yahoo’s CEO, has taken brutal criticism for ordering telecommuting employees to return to company offices. What might lie at the core of this decision, and is she in fact as off base as her detractors believe? Could there be more than a tiny bit of logic in her decision?

         At the outset, it is worthwhile mentioning that while Cisco Systems, Apple Computer and Google lead the vanguard of technologies which facilitate telecommuting, they encourage in-person collaboration. It should also be noted that, while these three companies continue to grow and profit, Yahoo has fallen behind in innovation and competition. Google and Facebook rely upon the judgment of managers when letting people work from home, and both companies have acknowledged that they see a benefit in the creative sparks that come with random meetings in corridors or cafeteria.

When asked how many Google employees telecommute, Chief Financial Officer Patrick Pichette replied, "As few as possible." "There is something magical about spending the time together, about noodling on ideas, about asking at the computer, 'What do you think of this?' " Reflecting Google and Apple’s philosophy, Yahoo's human resourcies chief wrote in a memo, "We need to be working side-by-side," citing the importance of decisions and insights that can arise from impromptu meetings and that "speed and quality are often sacrificed when we work from home." 

Mayer’s supporters defend her decision by pointing out that many Yahoo workers who work at home never came in and hid from management, and that her decree is a wake-up call to get focused on teamwork and innovation so that the company can get up to speed. 

CEO Mayer, a former Google executive, had already taken steps to improve work conditions at Yahoo, giving employees new smart phones and providing free meals, among other amenities, but critics say that Yahoo’s new policy seems oppressive. "The question is whether this move will result in an exodus among the company's top talent," said John Challenger, CEO of the outplacement firm Challenger Gray& Christmas, noting that "many Silicon Valley tech firms are battling each other to attract and retain the best talent."  

While this might be a viable argument, one cannot help but wonder if the many currently unemployed would make the sacrifice of commuting to work for a regular paycheck. We are not talking about oppressive working conditions; no one would want to work for such a company. We are talking about commuting to work, and working for a company that also supplies free food. But perhaps I digress. 

Stanford economics professor Nicholas Bloom spoke of a study of a Chinese online travel firm, CTrip, which found call-center employees were more productive and performed at a higher level when allowed to work from home. However, a distinction was drawn between call-center workers and higher-skilled professionals, such as executives or software developers. He said the latter can benefit from the flexibility of working at home but also from collaboration in the office. "It's typical for high-end employees to work from home one or two days a week," he said. "They get time away to think and time to be creative and to have a work-life balance. But it's not helpful to have them permanently absent from the workplace." 

I think we need to be clear about two points: (1) we are not discussing call-center employees. The work of the call-center employee is closely monitored by log-in procedures, phone records, key strokes, etc. When they are working, there is nothing nebulous about it. (2) we also are not talking about the telecommuting contractor.  

For the most part, telecommuting sounds appealing, but telecommuting can mean that you wind up working more hours per week than you would if you did not spend time working from home. “The ability to telecommute simply lengthens your work week,” says Jennifer L. Glass, of the University of Texas, who wrote a study with Mary C. Noonan of the University of Iowa, which was published in the Monthly Labor Review. “The promise of telecommuting was that it would help us work when we want where we want.” Instead“it’s really a story of managers being able to squeeze more work out of us,”she says. Telecommuting doesn’t substitute for time spent in the office. “We still have a face-time culture where managers expect us to be in the office for a certain amount of time,” she notes. 

Environmental pundits say that Yahoo is also setting itself up as a company that is not “green.” As of June 2011, there were roughly 2.9 million telecommuters in the UnitedStates, according to the Telework Research Network (TRN), a telecommuting consulting and research firm group. Per TRN, stay-at-home workers save an annual 390 million gallons of gas and prevent the release of 3.6 million tons of greenhouse gases. Regular telecommuters will total 4.9 million by 2016, TRN finds, a 69 percent increase from the current level. If all 50 million US employees who TRN deem "telework-compatible" were to work from home 2.4 days a week, the savings would total over $900 billion a year. That's enough to reduce our Persian Gulfoil imports by 46 percent, the firm says. 

A current popular belief is that employees commit to an organization because they buy into company goals and feel valued, not because they are ordered to sit at their desks. I don’t know; I think a good salary and good benefits go a long way too. Some people maintain that Yahoo may have long-term trust and morale issues if it continues this policy, and it may result in exodus, as talents leave for employers who do not see work-life flexibility at war with job performance. I don’t think that Yahoo has to worry about this; as the unhappy talent leaves, happy talent, talent happy to have good jobs, will take their place. 

Workers who have control over where, when and how they work are thought of as less productive; giving workers flexibility to integrate personal life with work is viewed as antithetical to boosting performance, especially when that integrating of personal life occurs during “regular” work hours. However, studies have shown that all workers value control over personal and work time. The argument for it is that having flextime and telework can make a huge difference in people's lives as they juggle work and life. 

Then there is the argument that telecommuting flexibility enables an employee to work at his or her optimum time and/or hours. This might be true, but if your optimum working hours are from 10:00pm to 6:00am, how do you participate in meetings and collaborate? How far should flexibility be taken before other employees and the work product suffer? The experts say that companies need to set clear performance goals and regular times for meetings and calls, and, when management is no longer sure who works for them or how to coordinate a team, and employees always place their own interests over the company, that’s when it is time to draw in the telecommuters. Is this not just what Mayer is doing? 

            Now let us discuss an aspect that no one seems to want to address or even think about: The Legalities. The February 2013 issue of the Labor Letter did just that in addressing legal concerns that telecommuting raises. 

Even if an employee works from home, the company is responsible for compliance with state and federal wage-hour laws, including paying non-exempt employees overtime for all time worked in excess of forty hours in a work week. If an employee takes calls after hours or even when on vacation, or if the employee answers emails late at night or during the weekend, that time could count as compensable work time. 

More legalities: employers are responsible for providing a safe workplace to all employees, even employees working at home, under the Occupational Safety and Health Act. Workers’compensation laws still apply to telecommuters, even when working at home. (I wonder how many employers know that!) To address these issues, telecommuters could be required to have a designated workspace that has been inspected and approved by the company to address workplace safety obligations. The designated workspace can even be subject to random safety inspections and it can be required that the telecommuter maintain safe work practices. Remember, this is in the home. 

Employers are obligated to protect employees from discrimination and harassment, whether they work at home or in the office, and any telecommuting policy must be implemented in a nondiscriminatory manner. In other words, if you let one employee telecommute and not another, you better have a good reason, a good delineation, why one can and another cannot. 

            With the complicated and potential legalities involved, if companies fully understand and appreciate them, you wonder, why they would want employees telecommuting. 

The most telling problem with telecommuting as a work-life solution, according to the study published in the Labor Review mentioned above, is its strong relationship to long work hours and the “work devotion schema.” The majority of wired workers report telecommuting technology has increased their overall work hours and that workers use technology to perform work tasks even when sick or on vacation. I think that the key phrase to this aspect of the study is “. . .wired workers report . . .“ Did they really think the telecommuter would report that they were underworked? That’s pretty naive. 

I think that there can be a good future for telecommuting but only when the issues are resolved, especially the issues of time accountability and the issues of participation in the collaborative and/or creative processes. We have all worked with employees who were supposed to be knee-deep in a project who actually were at the movies, the golf course, the beauty salon, or Nordstrom. I have also worked with the telecommuter who is “too swamped” to finish and/or present a project, or who suddenly experiences software issues, and so the load falls on the shoulders of the on-site employee. I have heard the telecommuting employee complain on a speaker phone “I need a little cooperation here” when an on-site employee really was too busy to finish the work for him. To be fair, I have also seen telecommuting at its best, when the telecommuter seemingly has worked magic with his results. However, unfortunately, that was more uncommon. 

As unpopular as Mayer’s decision might be in certain circles, it has in fact given air to the need to zero in on telecommuting policies and procedures to insure that ALL employees, whether on-site or telecommuting, are fulfilling their commitments to the company that issues their paychecks.

  

Until next time, LL&P!

 



 

 

No comments:

Post a Comment